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First Move (Cleanser)
1/9

9 reviews

Sale price  Rs. 799.00 Regular price  Rs. 999.00
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Description

A gentle gel cleanser powered by LHA + PHA and antioxidant botanicals — clearing impurities and unclogging pores while keeping skin soft, calm, and balanced.

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  • CLINICALLY TESTED
  • DERMATOLOGICALLY TESTED
  • TESTED ON SENSITIVE SKIN
  • CLEAN FORMULA*
  • PETA APPROVED VEGAN & CRUELTY FREE

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PRODUCT INFORMATION

Get to Know Me

First Move is designed to go beyond surface clean. With amino acid surfactants, exfoliating acids, and soothing extracts like green tea, mugwort, and sea buckthorn, it clears away sweat, oil, and pollution while nourishing the barrier. Prebiotics, panthenol,
and allantoin keep irritation in check so every wash feels like a reset, never a strip.

Make the Most Out of First Move

First Move goes deeper than most cleansers — unclogging pores and refining texture while still respecting your barrier. Use it morning, night, or as part of a double cleanse for days heavy with SPF or makeup.

Why Your Skin Will Love First Move

Because it’s thorough without being harsh — giving you clean, breathable, balanced skin every single time.

Ingredients

Myristic Acid, Glycerin, Propylene Glycol, Stearic Acid, Potassium Hydroxide, Decyl Glucoside, Lauric Acid, Ethylene Glycol Distearate, Gluconolactone, Sodium Cocoyl Glycinate, Camellia Sinensis Leaf Extract, Glyceryl Stearate SE, Niacinamide, Hippophae Rhamnoides Fruit Oil, Artemisia Vulgaris Extract, Inulin, Panthenol, Polyquaternium-7, Malpighia Glabra (Acerola) Fruit Extract, Opuntia Ficus-Indica Stem Extract, Allantoin, Glycyrrhiza Glabra (Licorice) Root Extract, Phenoxyethanol, Ethylhexylglycerin, Aqua, Lactic Acid, Tocopherol, Citric Acid, Disodium EDTA

FAQ

Q: Can I use First Move on sensitive skin?
Yes. First Move is a gentle, barrier-friendly cleanser formulated to suit sensitive and acne-prone skin. However, we always recommend doing a patch test before first use.

Q: When should I use First Move in my skincare routine?
Use First Move as the very first step of your skincare routine to remove impurities, excess oil, and buildup.

Q: How often should I use First Move?
You can use First Move twice daily — once in the morning and once at night.

Q: Will First Move dry out my skin?
No. First Move is a hydrating gel cleanser powered with soothing actives like LHA/PHA, glycerin, and anti-pollution agents that cleanse without stripping your skin.

Q: Is First Move safe to use around the eye area?
Yes. First Move is ophthalmologically safe and formulated to be gentle around the eye area, including for contact lens wearers.

Vegan

Cruelty Free

Brightens

Repairs

1–2 pumps on damp skin. Massage for 30–45 seconds.

If you have oily skin :
Use twice daily for a cleaner, fresher feel without stripping your barrier. Helps remove excess oil, buildup, and pollution without making skin feel dry or tight.

If you have dry skin :
Use with lukewarm water and follow immediately with Drench or your moisturizer while skin is still damp.

If you have sensitive skin :
Start once daily if your barrier feels stressed. The low-foam formula cleans effectively without the tight after-feel.

A light gel that lathers softly, rinsing clean without leaving skin squeaky or tight. Skin
feels refreshed, smooth, and ready for the next step.

Key Ingredients

Myristic Acid
Myristic Acid
Myristic Acid is a fatty acid commonly derived from coconut or palm oil. It is widely used in cleansers for its ability to create a rich, creamy lather while helping remove dirt, oil, and impurities from the skin.

How it Works

It binds with oils and impurities on the skin and helps wash them away, leaving the skin clean while maintaining a soft after-feel.
Glycerin
Glycerin
Glycerin is a powerful humectant that attracts moisture to the skin and helps maintain hydration. It is naturally derived and is known for keeping skin soft, smooth, and healthy.

How it Works

It draws moisture from the environment into the skin and locks it in, preventing dryness and strengthening the skin barrier.
Propylene Glycol
Propylene Glycol
Propylene Glycol is a hydrating and skin-conditioning ingredient that also helps improve the absorption of other active ingredients.

How it Works

It attracts water to the skin and enhances the penetration of ingredients, allowing formulations to work more effectively.
Stearic Acid
Stearic Acid
Stearic Acid is a fatty acid used to stabilize formulations and give products a rich, creamy texture.

How it Works

It helps prevent moisture loss by forming a protective layer on the skin while improving product consistency.
Potassium Hydroxide
Potassium Hydroxide
Potassium Hydroxide is used in formulations to adjust pH and support the cleansing process.

How it Works

It helps convert oils into soap-like substances, enabling effective removal of dirt, oil, and impurities.
Decyl Glucoside
Decyl Glucoside
Decyl Glucoside is a gentle, plant-derived cleansing agent suitable for sensitive skin.

How it Works

It removes dirt and excess oil without stripping the skin, maintaining the skin's natural balance.
Lauric Acid
Lauric Acid
Lauric Acid is a fatty acid known for its cleansing and antibacterial properties, often derived from coconut oil.

How it Works

It helps cleanse pores and reduce acne-causing bacteria while supporting skin clarity.
Ethylene Glycol Distearate
Ethylene Glycol Distearate
Ethylene Glycol Distearate is a texture-enhancing ingredient that gives products a smooth, pearly appearance.

How it Works

It improves the look and feel of formulations, providing a luxurious texture and consistency.
Gluconolactone (PHA)
Gluconolactone (PHA)
Gluconolactone is a Polyhydroxy Acid (PHA), a gentle exfoliant that also hydrates and soothes the skin.

How it Works

It removes dead skin cells, improves texture, and provides hydration without causing irritation.
Sodium Cocoyl Glycinate
Sodium Cocoyl Glycinate
Sodium Cocoyl Glycinate is a mild amino acid-based cleanser that is gentle on the skin.

How it Works

It cleanses effectively without disrupting the skin barrier or causing dryness.
Camellia Sinensis (Green Tea) Leaf Extract
Camellia Sinensis (Green Tea) Leaf Extract
Green Tea Extract is rich in antioxidants that help protect and calm the skin.

How it Works

It neutralizes free radicals, reduces inflammation, and helps control excess oil and acne.
Glyceryl Stearate SE
Glyceryl Stearate SE
Glyceryl Stearate SE is an emulsifier that helps blend oil and water in formulations.

How it Works

It stabilizes the product while leaving the skin feeling soft and smooth.
Niacinamide (Vitamin B3)
Niacinamide (Vitamin B3)
Niacinamide is a multi-functional vitamin that improves skin texture, reduces acne, controls oil, and brightens the skin.

How it Works

It strengthens the skin barrier, reduces inflammation, and helps fade pigmentation and uneven tone.
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
Sea Buckthorn Oil is rich in vitamins, antioxidants, and fatty acids that nourish and repair the skin.

How it Works

It deeply hydrates, improves skin elasticity, and promotes a healthy, radiant glow.
Artemisia Vulgaris Extract (Mugwort)
Artemisia Vulgaris Extract (Mugwort)
Mugwort Extract is a soothing botanical known for calming sensitive and irritated skin.

How it Works

It reduces redness, inflammation, and helps strengthen the skin barrier.
Inulin
Inulin
Inulin is a natural prebiotic that supports the skin's microbiome.

How it Works

It nourishes beneficial bacteria on the skin, helping maintain balance and reduce irritation.
Panthenol (Pro-Vitamin B5)
Panthenol (Pro-Vitamin B5)
Panthenol is a hydrating and soothing ingredient that helps repair the skin barrier.

How it Works

It attracts moisture, reduces irritation, and supports healing of dry or damaged skin.
Polyquaternium-7
Polyquaternium-7
Polyquaternium-7 is a conditioning agent that improves skin feel after cleansing.

How it Works

It forms a light protective layer on the skin, leaving it smooth and preventing dryness.
Malpighia Glabra (Acerola) Fruit Extract
Malpighia Glabra (Acerola) Fruit Extract
Acerola Extract is rich in Vitamin C and antioxidants that help brighten the skin.

How it Works

It fights free radicals, improves skin radiance, and supports even skin tone.
Opuntia Ficus-Indica (Cactus) Stem Extract
Opuntia Ficus-Indica (Cactus) Stem Extract
Cactus Extract is known for its intense hydrating and soothing properties.

How it Works

It helps retain moisture, calm irritation, and keep the skin soft and supple.
Allantoin
Allantoin
Allantoin is a skin-soothing, moisturizing, and healing ingredient naturally found in plants like comfrey or produced synthetically.

How it Works

Allantoin forms a protective barrier that locks in moisture, reduces inflammation, and encourages natural exfoliation and skin regeneration.
Glycyrrhiza Glabra (Licorice) Root Extract
Glycyrrhiza Glabra (Licorice) Root Extract
Licorice Root Extract is a natural brightening ingredient known for reducing pigmentation and soothing the skin.

How it Works

It reduces melanin production, calms inflammation, and helps even out skin tone.
Phenoxyethanol
Phenoxyethanol
Phenoxyethanol is a widely used preservative that ensures product safety and stability.

How it Works

It prevents the growth of bacteria and fungi, keeping the formulation safe for use.
Ethylhexylglycerin
Ethylhexylglycerin
Ethylhexylglycerin is a skin-conditioning agent that also enhances preservative effectiveness.

How it Works

It helps keep the skin soft while boosting the performance of preservatives to maintain product safety.
Aqua (Water)
Aqua (Water)
Water is the base of most skincare formulations and acts as a solvent.

How it Works

It dissolves ingredients and helps deliver them evenly onto the skin.
Lactic Acid
Lactic Acid
Lactic Acid is a gentle Alpha Hydroxy Acid (AHA) that exfoliates and hydrates the skin.

How it Works

It removes dead skin cells, improves texture, and promotes brighter, smoother skin.
Tocopherol (Vitamin E)
Tocopherol (Vitamin E)
Tocopherol is an antioxidant that protects and nourishes the skin.

How it Works

It neutralizes free radicals and supports skin repair and hydration.
Citric Acid
Citric Acid
Citric Acid is a mild exfoliant and pH-balancing ingredient.

How it Works

It helps maintain the product's pH and gently improves skin clarity and texture.
Disodium EDTA
Disodium EDTA
Disodium EDTA is a stabilizing agent used to improve product performance.

How it Works

It binds with minerals in water to keep the formula stable and effective.

Curious Minds

Frequently Asked Questions

First Move is a low-foam daily cleanser designed to deeply cleanse the skin without leaving it feeling stripped or tight. It removes excess oil, sunscreen, pollution, sweat and daily buildup while helping maintain the skin’s natural moisture balance.

Unlike harsh cleansers that can disrupt the skin barrier, First Move cleans effectively while keeping skin feeling soft, fresh and comfortable after every wash. Its balanced formula helps cleanse thoroughly without over-drying, making it suitable for everyday use.

Clogged pores are often caused by the buildup of excess sebum, dead skin cells, sunscreen, makeup and environmental impurities. When this buildup sits on the skin for too long, pores can appear larger, rougher and more congested.

First Move helps cleanse away these impurities before they accumulate and block the pores. Its gentle yet effective cleansing system removes excess oil and daily buildup without aggressively stripping the skin, helping pores feel cleaner and skin texture appear smoother over time.

Consistent cleansing helps reduce congestion, keeps pores clear and supports a more balanced-looking complexion.

Throughout the day, your skin accumulates sweat, pollution, excess sebum, sunscreen and environmental impurities that can be difficult to fully remove with water alone.

First Move is formulated to effectively lift away this buildup while remaining gentle on the skin barrier. It cleanses thoroughly without leaving behind heaviness, residue or that overly dry “squeaky clean” feeling often associated with harsh face washes.

The result is skin that feels refreshed, balanced and comfortably clean after every cleanse.

Yes, First Move is suitable for dry and dehydrated skin. Many traditional cleansers can leave dry skin feeling tight, flaky or uncomfortable after washing, especially when they contain harsh cleansing agents.

First Move is designed to cleanse effectively while helping maintain the skin’s natural moisture balance. It removes dirt, sunscreen and buildup without over-stripping the skin, leaving it feeling soft, fresh and comfortable after cleansing.

If your skin is very dry, follow up with a nourishing moisturiser to help lock in hydration and support the skin barrier.

Absolutely. First Move is formulated to effectively remove excess oil, sweat, sunscreen and pore-clogging buildup without making the skin feel stripped or irritated.

Over-cleansing with harsh face washes can sometimes cause the skin to produce even more oil in response. First Move helps deeply cleanse while still respecting the skin barrier, helping skin feel balanced and refreshed rather than overly dry.

Its lightweight cleansing system rinses clean without leaving behind heaviness or residue, making it suitable for oily and acne-prone skin types.

Yes, First Move is suitable for sensitive skin. Harsh cleansers can often disrupt the skin barrier and leave sensitive skin feeling irritated, red or uncomfortable after cleansing.

First Move is designed to cleanse gently while helping maintain skin comfort and balance. It removes impurities, excess oil and daily buildup without making the skin feel tight or overly dry.

After cleansing, skin feels clean, calm and refreshed without the stripped feeling commonly associated with strong cleansers.

No, First Move is designed to work effectively as a complete cleanser on its own. It thoroughly removes daily buildup, excess oil, sunscreen and impurities while rinsing clean without residue.

For most skin types, a single cleanse with First Move is enough for everyday use. However, if you wear very heavy makeup or personally prefer double cleansing, you can follow it with another gentle cleanser if desired.

In the morning, your cleansing routine can depend on your skin’s needs. Some people may prefer using First Move again, while others may choose a lighter cleanse or simply rinse with water.

Yes, First Move can generally be used safely during pregnancy and breastfeeding. It is formulated as a gentle daily cleanser and does not contain ingredients commonly avoided during pregnancy, such as retinoids.

The formula focuses on effective cleansing while maintaining skin comfort and balance, making it suitable for regular everyday use. However, if you have specific concerns or heightened skin sensitivity during pregnancy, it’s always best to consult your doctor for personalised guidance.

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