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The cleanser that preps your skin without stripping it. Built on amino acid surfactants instead of harsh sulphates, it clears sweat, oil, SPF and pollution while mild acids gently unclog pores — no squeaky-tight feeling, no rebound oiliness by afternoon.
Best for: oily, combination and acne-prone skin · daily SPF and makeup wearers · sensitive skin that reacts to high-foam face washes.
- Removes SPF, sebum and pollution without over-cleansing
- Gently unclogs pores and refines texture
- Keeps the moisture barrier intact — soft, not tight
- Gentle enough for morning and night, every day
100gm · Ingredients, how to use and FAQs below
Rs. 999.00
Taxes included.
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- CLINICALLY TESTED
- DERMATOLOGICALLY TESTED
- TESTED ON SENSITIVE SKIN
- CLEAN FORMULA*
- PETA APPROVED VEGAN & CRUELTY FREE
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PRODUCT INFORMATION
Get to Know Me
Make the Most Out of First Move
Why Your Skin Will Love First Move
Ingredients
FAQ
Vegan
Cruelty Free
Brightens
Repairs
Myristic Acid
Myristic Acid is a fatty acid commonly derived from coconut or palm oil. It is widely used in cleansers for its ability to create a rich, creamy lather while helping remove dirt, oil, and impurities from the skin.
How it Works
It binds with oils and impurities on the skin and helps wash them away, leaving the skin clean while maintaining a soft after-feel.
Glycerin
Glycerin is a powerful humectant that attracts moisture to the skin and helps maintain hydration. It is naturally derived and is known for keeping skin soft, smooth, and healthy.
How it Works
It draws moisture from the environment into the skin and locks it in, preventing dryness and strengthening the skin barrier.
Propylene Glycol
Propylene Glycol is a hydrating and skin-conditioning ingredient that also helps improve the absorption of other active ingredients.
How it Works
It attracts water to the skin and enhances the penetration of ingredients, allowing formulations to work more effectively.
Stearic Acid
Stearic Acid is a fatty acid used to stabilize formulations and give products a rich, creamy texture.
How it Works
It helps prevent moisture loss by forming a protective layer on the skin while improving product consistency.
Potassium Hydroxide
Potassium Hydroxide is used in formulations to adjust pH and support the cleansing process.
How it Works
It helps convert oils into soap-like substances, enabling effective removal of dirt, oil, and impurities.
Decyl Glucoside
Decyl Glucoside is a gentle, plant-derived cleansing agent suitable for sensitive skin.
How it Works
It removes dirt and excess oil without stripping the skin, maintaining the skin's natural balance.
Lauric Acid
Lauric Acid is a fatty acid known for its cleansing and antibacterial properties, often derived from coconut oil.
How it Works
It helps cleanse pores and reduce acne-causing bacteria while supporting skin clarity.
Ethylene Glycol Distearate
Ethylene Glycol Distearate is a texture-enhancing ingredient that gives products a smooth, pearly appearance.
How it Works
It improves the look and feel of formulations, providing a luxurious texture and consistency.
Gluconolactone (PHA)
Gluconolactone is a Polyhydroxy Acid (PHA), a gentle exfoliant that also hydrates and soothes the skin.
How it Works
It removes dead skin cells, improves texture, and provides hydration without causing irritation.
Curious Minds
Frequently Asked Questions
First Move is a low-foam daily cleanser designed to deeply cleanse the skin without leaving it feeling stripped or tight. It removes excess oil, sunscreen, pollution, sweat and daily buildup while helping maintain the skin’s natural moisture balance.
Unlike harsh cleansers that can disrupt the skin barrier, First Move cleans effectively while keeping skin feeling soft, fresh and comfortable after every wash. Its balanced formula helps cleanse thoroughly without over-drying, making it suitable for everyday use.
Clogged pores are often caused by the buildup of excess sebum, dead skin cells, sunscreen, makeup and environmental impurities. When this buildup sits on the skin for too long, pores can appear larger, rougher and more congested.
First Move helps cleanse away these impurities before they accumulate and block the pores. Its gentle yet effective cleansing system removes excess oil and daily buildup without aggressively stripping the skin, helping pores feel cleaner and skin texture appear smoother over time.
Consistent cleansing helps reduce congestion, keeps pores clear and supports a more balanced-looking complexion.
Throughout the day, your skin accumulates sweat, pollution, excess sebum, sunscreen and environmental impurities that can be difficult to fully remove with water alone.
First Move is formulated to effectively lift away this buildup while remaining gentle on the skin barrier. It cleanses thoroughly without leaving behind heaviness, residue or that overly dry “squeaky clean” feeling often associated with harsh face washes.
The result is skin that feels refreshed, balanced and comfortably clean after every cleanse.
Yes, First Move is suitable for dry and dehydrated skin. Many traditional cleansers can leave dry skin feeling tight, flaky or uncomfortable after washing, especially when they contain harsh cleansing agents.
First Move is designed to cleanse effectively while helping maintain the skin’s natural moisture balance. It removes dirt, sunscreen and buildup without over-stripping the skin, leaving it feeling soft, fresh and comfortable after cleansing.
If your skin is very dry, follow up with a nourishing moisturiser to help lock in hydration and support the skin barrier.
Absolutely. First Move is formulated to effectively remove excess oil, sweat, sunscreen and pore-clogging buildup without making the skin feel stripped or irritated.
Over-cleansing with harsh face washes can sometimes cause the skin to produce even more oil in response. First Move helps deeply cleanse while still respecting the skin barrier, helping skin feel balanced and refreshed rather than overly dry.
Its lightweight cleansing system rinses clean without leaving behind heaviness or residue, making it suitable for oily and acne-prone skin types.
Yes, First Move is suitable for sensitive skin. Harsh cleansers can often disrupt the skin barrier and leave sensitive skin feeling irritated, red or uncomfortable after cleansing.
First Move is designed to cleanse gently while helping maintain skin comfort and balance. It removes impurities, excess oil and daily buildup without making the skin feel tight or overly dry.
After cleansing, skin feels clean, calm and refreshed without the stripped feeling commonly associated with strong cleansers.
No, First Move is designed to work effectively as a complete cleanser on its own. It thoroughly removes daily buildup, excess oil, sunscreen and impurities while rinsing clean without residue.
For most skin types, a single cleanse with First Move is enough for everyday use. However, if you wear very heavy makeup or personally prefer double cleansing, you can follow it with another gentle cleanser if desired.
In the morning, your cleansing routine can depend on your skin’s needs. Some people may prefer using First Move again, while others may choose a lighter cleanse or simply rinse with water.
Yes, First Move can generally be used safely during pregnancy and breastfeeding. It is formulated as a gentle daily cleanser and does not contain ingredients commonly avoided during pregnancy, such as retinoids.
The formula focuses on effective cleansing while maintaining skin comfort and balance, making it suitable for regular everyday use. However, if you have specific concerns or heightened skin sensitivity during pregnancy, it’s always best to consult your doctor for personalised guidance.
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